I recently completed a work project for a company that detailed a strategy to use LinkedIn for business. LinkedIn is predominantly used by job seekers and recruiters, but many of us forget the third major use of this social networking site:
LinkedIn can be a powerful tool for B2B organizations. On top of that, the fact that 50% of their 100 million user profiles are the decision makers for their company, could also make it a profitable tool.*
I have removed the name of the company and any distinguishing details, but included the completed project for your viewing pleasure.
How have you used LinkedIn for lead generation or for marketing your B2B company?
*Source noted in document