Last week I wrote a blog that referenced a number of articles, research papers, and online sources that supported the use of social media to successfully market MBA programs to potential students. Well, I recently came across another survey that further supports my previous conclusions.
GMAC just published their latest report from MBA.com and their 2010 [...]
After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan. But to my surprise, there are still many programs and Universities who aren’t using and [...]
Today’s lesson in Marketing involves one of the biggest growing technologies today: Apple’s iPhone. Along with most, I have found that the iPhone is very easy to use. So easy in fact that my toddler can navigate the home button, slider, and games. The number of free and paid applications have grown exponentially and continue [...]
Having wandered through the Twitter desert for many days and many nights now, I have been exposed to many Twitter faux pas. In some cases they were purposeful, while others were just rookie errors (some I even made). While I am no Moses of Twitter, I did do a fair amount of research on what [...]
In between working hard and hardly working, I came across an online advertisement for social media education for businesses. Being a lover of social media, I happily clicked on it to learn more. I found that it was a basic overview of how to sign-up and set-up some of the top social media platforms for [...]
When the Search Engine Optimization (SEO) phrase became mainstream, I remember thinking, “Man, this must be complicated!” Then it was complicated even more being paired with the word “organic.” I thought only food was organic?!
Organic SEO simply means what you can do manually to improve the search engine optimization of your websites. Non-Organic SEO includes [...]
