Marketing WilesUsing Wiles to Market Your Brand

After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan.  But to my surprise, there are still many programs and Universities who aren’t using and [...]

Today’s lesson in Marketing involves one of the biggest growing technologies today:  Apple’s iPhone.  Along with most, I have found that the iPhone is very easy to use.  So easy in fact that my toddler can navigate the home button, slider, and games.  The number of free and paid applications have grown exponentially and continue [...]