Marketing WilesUsing Wiles to Market Your Brand

Display ads can be effective tools for any search engine marketing campaign to drive awareness or sales, but when used improperly, it can backfire with an audience.

Are Memphis Marketers up to the Adwords Challenge?
In my last post I discussed an idea I used to showcase my own personal brand using Google Adwords.  This got the wheels in my brain turning on a great guerrilla marketing initiative that businesses could apply to their own branding campaigns to take advantage of search engine [...]

Marketing is supposed to be fun.  PERIOD. Marketers by nature are all a little zany, but I can’t help but notice how some of us tend to get so caught up with work that we forget to add a little pizazz to our day-to-day projects.  That is why I have decided to add a dash [...]

By now, many social media and marketing professionals are very familiar with the major announcements of the F8 Facebook conference in San Francisco last week.  One of the major announcements included  the addition of a “like” button that businesses or developers can simply drop into their website to make sharing relevant content through Facebook as [...]

When the Search Engine Optimization (SEO) phrase became mainstream, I remember thinking, “Man, this must be complicated!”  Then it was complicated even more being paired with the word “organic.”  I thought only food was organic?!
Organic SEO simply means what you can do manually to improve the search engine optimization of your websites.  Non-Organic SEO includes [...]

I often times hear friends and peers talk about how they wish they could afford a really nice website for their business or be able to cheaply and effectively market to their target audience.  I tell them, “why wish, when you can put forth a little extra elbow grease and have it?”
The internet is a [...]