Marketing WilesUsing Wiles to Market Your Brand

Display ads can be effective tools for any search engine marketing campaign to drive awareness or sales, but when used improperly, it can backfire with an audience.

A monthly newsletter highlighting marketing mavens who think out of the box and are social media rock stars!

Are you a master of traditional marketing mediums such as print or TV? Or are you a new-age ninja, with major nunchuck skills in the web?

The four P’s of the Marketing Mix are used to appeal to your target market and ultimately get them to purchase your product or service. But how can the four P’s be used to market an iPhone App?

Are Memphis Marketers up to the Adwords Challenge?
In my last post I discussed an idea I used to showcase my own personal brand using Google Adwords.  This got the wheels in my brain turning on a great guerrilla marketing initiative that businesses could apply to their own branding campaigns to take advantage of search engine [...]

Marketing is supposed to be fun.  PERIOD. Marketers by nature are all a little zany, but I can’t help but notice how some of us tend to get so caught up with work that we forget to add a little pizazz to our day-to-day projects.  That is why I have decided to add a dash [...]