The hot buzz words this year have been location-based social media, geo-location, and geo-social. Whatever jargon you want to use to define geo-social applications like Foursquare, Gowalla, or Loopt, these applications are way hot and all the buzz around the internet. But, I want to make a point: hot doesn’t necessarily translate into your business making [...]
By now, many social media and marketing professionals are very familiar with the major announcements of the F8 Facebook conference in San Francisco last week. One of the major announcements included the addition of a “like” button that businesses or developers can simply drop into their website to make sharing relevant content through Facebook as [...]
You have put in the time and effort to code, perfect, and submit your iPhone App, now comes the time to showcase and promote it. Most app developers are exhausted once the actual app is finished so the thought of pulling together a presentation to showcase the app is a real buzz kill. A fried [...]
How could an independent iPhone developer easily and effectively get their App noticed? They could start by taking notes from masters of directing James Cameron or Steven Spielberg and become their own app movie director. With around 140,000 apps currently in the app store, it is extremely difficult to get your app noticed by potential [...]
You know you are an MBA student when… 1. You refer to your previous life as ‘my sunk costs’ 2. You know the true value of launching a Vodite 3. You spend your spring break preparing a presentation for your next class on the benefits of social media marketing with MBA student recruitment I am [...]
Last week I wrote a blog that referenced a number of articles, research papers, and online sources that supported the use of social media to successfully market MBA programs to potential students. Well, I recently came across another survey that further supports my previous conclusions. GMAC just published their latest report from MBA.com and their [...]
