After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan. But to my surprise, there are still many programs and Universities who aren’t using and [...]
Today’s lesson in Marketing involves one of the biggest growing technologies today: Apple’s iPhone. Along with most, I have found that the iPhone is very easy to use. So easy in fact that my toddler can navigate the home button, slider, and games. The number of free and paid applications have grown exponentially and continue [...]
In between working hard and hardly working, I came across an online advertisement for social media education for businesses. Being a lover of social media, I happily clicked on it to learn more. I found that it was a basic overview of how to sign-up and set-up some of the top social media platforms for [...]
When the Search Engine Optimization (SEO) phrase became mainstream, I remember thinking, “Man, this must be complicated!” Then it was complicated even more being paired with the word “organic.” I thought only food was organic?! Organic SEO simply means what you can do manually to improve the search engine optimization of your websites. Non-Organic SEO [...]
I often times hear friends and peers talk about how they wish they could afford a really nice website for their business or be able to cheaply and effectively market to their target audience. I tell them, “why wish, when you can put forth a little extra elbow grease and have it?” The internet is [...]
I have recently had a slew of people ask my advice on ways that they can improve their business or professional presence on the web. FIRST and foremost, I tell them they need a stationary website for people to learn more about them. SECOND, they should consider social networking. And THIRD, I tell them to [...]
