Erin M. Wiles | Digital Marketing Professional | Chattanooga, TN

Archive for the ‘Mobile’ Category

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DigiSpeak: Smartphone Smarts

DigiSpeak is a quick digital vocab lesson to explain some of the most frequently used industry jargon.  This post is dedicated to the smartphone.

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Utilizing QR Codes Without Being LAME

No, QR codes aren’t lame, but some usage techniques I have seen are. Here are a few real life examples that to help ensure your QR campaign isn’t amateur hour.

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Half The U.S. Has a Smartphone: Now What?

History lesson of the smartphone, mobile sites vs apps, a few new buzzwords, and RIM rep states that apps are BullS%&!?

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The Four P’s of iPhone App Marketing

The four P’s of the Marketing Mix are used to appeal to your target market and ultimately get them to purchase your product or service. But how can the four P’s be used to market an iPhone App?

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iPhone App Presentations That Would Make Apple Proud

You have put in the time and effort to code, perfect, and submit your iPhone App, now comes the time to showcase and promote it.  Most app developers are exhausted once the actual app is finished so the thought of pulling together a presentation to showcase the app is a real buzz kill.  A fried [...]

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Pimp Your iPhone App like James Cameron

How could an independent iPhone developer easily and effectively get their App noticed?  They could start by taking notes from masters of directing James Cameron or Steven Spielberg and become their own app movie director.  With around 140,000 apps currently in the app store, it is extremely difficult to get your app noticed by potential [...]

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