Marketing WilesUsing Wiles to Market Your Brand

LinkedIn is predominantly used by job seekers and recruiters, but many of us forget the third major use of this social networking site: Lead Generation.

All of us have heard of Myspace, Twitter, Facebook, and Linkedin along with hundreds of other social networking sites (SNS), but do many companies use them correctly to market their brand? Let me re-phrase that, SHOULD companies be using these SNS to market their brand?  The answer to most businesses is “YES”, and rightfully so.  [...]

Networking has always been a vital part of any professional’s career.  However, with the downturn of the economy and the overall sense of dread felt by every employer, networking has become more imperative than ever.  In the book, What Color is Your Parachute, the author (Richard Nelson Bolles) emphatically preaches that the best method in [...]