Marketing WilesUsing Wiles to Market Your Brand

A monthly newsletter highlighting marketing mavens who think out of the box and are social media rock stars!

Many social media or web gurus are in the camp that believe social media should be used only for conversation purposes, but I believe it can be used for so much more.  Social media not only allows you to communicate more easily with your target audience, it can also help add value to your client [...]

The hot buzz words this year have been location-based social media, geo-location, and geo-social.  Whatever jargon you want to use to define geo-social applications like Foursquare, Gowalla, or Loopt, these applications are way hot and all the buzz around the internet.  But, I want to make a point: hot doesn’t necessarily translate into your business making [...]

By now, many social media and marketing professionals are very familiar with the major announcements of the F8 Facebook conference in San Francisco last week.  One of the major announcements included  the addition of a “like” button that businesses or developers can simply drop into their website to make sharing relevant content through Facebook as [...]

You know you are an MBA student when…
1. You refer to your previous life as ‘my sunk costs’
2. You know the true value of launching a Vodite
3. You spend your spring break preparing a presentation for your next class on the benefits of social media marketing with MBA student recruitment

I am [...]

Last week I wrote a blog that referenced a number of articles, research papers, and online sources that supported the use of social media to successfully market MBA programs to potential students.  Well, I recently came across another survey that further supports my previous conclusions.
GMAC just published their latest report from MBA.com and their 2010 [...]