Marketing WilesUsing Wiles to Market Your Brand

After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan.  But to my surprise, there are still many programs and Universities who aren’t using and [...]

Having wandered through the Twitter desert for many days and many nights now, I have been exposed to many Twitter faux pas.  In some cases they were purposeful, while others were just rookie errors (some I even made).  While I am no Moses of Twitter, I did do a fair amount of research on what [...]