The hot buzz words this year have been location-based social media, geo-location, and geo-social. Whatever jargon you want to use to define geo-social applications like Foursquare, Gowalla, or Loopt, these applications are way hot and all the buzz around the internet. But, I want to make a point: hot doesn’t necessarily translate into your business making [...]
By now, many social media and marketing professionals are very familiar with the major announcements of the F8 Facebook conference in San Francisco last week. One of the major announcements included the addition of a “like” button that businesses or developers can simply drop into their website to make sharing relevant content through Facebook as [...]
You know you are an MBA student when… 1. You refer to your previous life as ‘my sunk costs’ 2. You know the true value of launching a Vodite 3. You spend your spring break preparing a presentation for your next class on the benefits of social media marketing with MBA student recruitment I am [...]
Last week I wrote a blog that referenced a number of articles, research papers, and online sources that supported the use of social media to successfully market MBA programs to potential students. Well, I recently came across another survey that further supports my previous conclusions. GMAC just published their latest report from MBA.com and their [...]
After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan. But to my surprise, there are still many programs and Universities who aren’t using and [...]
Having wandered through the Twitter desert for many days and many nights now, I have been exposed to many Twitter faux pas. In some cases they were purposeful, while others were just rookie errors (some I even made). While I am no Moses of Twitter, I did do a fair amount of research on what [...]
