After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan. But to my surprise, there are still many programs and Universities who aren’t using and [...]
In between working hard and hardly working, I came across an online advertisement for social media education for businesses. Being a lover of social media, I happily clicked on it to learn more. I found that it was a basic overview of how to sign-up and set-up some of the top social media platforms for [...]
I often times hear friends and peers talk about how they wish they could afford a really nice website for their business or be able to cheaply and effectively market to their target audience. I tell them, “why wish, when you can put forth a little extra elbow grease and have it?”
The internet is a [...]
I have recently had a slew of people ask my advice on ways that they can improve their business or professional presence on the web. FIRST and foremost, I tell them they need a stationary website for people to learn more about them. SECOND, they should consider social networking. And THIRD, I tell them to [...]
There really is a lot of monkey business going around in the web world and I am not just talking about the crazy amounts of spam in my inbox everyday. I am talking about two of some of the more usable web softwares available through the internet: SurveyMonkey and MailChimp.
These two web businesses have similar [...]
I recently had the opportunity to create and brand a podcast for one of my clients. It was an interesting experience, and not as easy as one might think. Creating a successful podcast goes way beyond recording your voice and your thoughts on a subject. There are a number of things that you can do [...]