Erin M. Wiles Marketing Professional | Memphis, TN
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Social Media as a Service



Many social media or web gurus are in the camp that believe social media should be used only for conversation purposes, but I believe it can be used for so much more.  Social media not only allows you to communicate more easily with your target audience, it can also help add value to your client [...]

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Cheers to the iPod!



The wonderful minds at Mashable! created this fantastic infographic this past week to describe How the iPod took the World by Storm.  I am still amazed that Apple has become a total game changer with technology and trends today, especially since growing up I only knew of Apple as the computer that had my favorite [...]

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Is Geo-Social Big Business or Big Buzz?



The hot buzz words this year have been location-based social media, geo-location, and geo-social.  Whatever jargon you want to use to define geo-social applications like Foursquare, Gowalla, or Loopt, these applications are way hot and all the buzz around the internet.  But, I want to make a point: hot doesn’t necessarily translate into your business making [...]

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Clash of the Titans: Facebook vs Google Ads



By now, many social media and marketing professionals are very familiar with the major announcements of the F8 Facebook conference in San Francisco last week.  One of the major announcements included  the addition of a “like” button that businesses or developers can simply drop into their website to make sharing relevant content through Facebook as [...]

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iPhone App Presentations That Would Make Apple Proud



You have put in the time and effort to code, perfect, and submit your iPhone App, now comes the time to showcase and promote it.  Most app developers are exhausted once the actual app is finished so the thought of pulling together a presentation to showcase the app is a real buzz kill.  A fried [...]

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Pimp Your iPhone App like James Cameron



How could an independent iPhone developer easily and effectively get their App noticed?  They could start by taking notes from masters of directing James Cameron or Steven Spielberg and become their own app movie director.  With around 140,000 apps currently in the app store, it is extremely difficult to get your app noticed by potential [...]

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