You have put in the time and effort to code, perfect, and submit your iPhone App, now comes the time to showcase and promote it. Most app developers are exhausted once the actual app is finished so the thought of pulling together a presentation to showcase the app is a real buzz kill. A fried [...]
How could an independent iPhone developer easily and effectively get their App noticed? They could start by taking notes from masters of directing James Cameron or Steven Spielberg and become their own app movie director. With around 140,000 apps currently in the app store, it is extremely difficult to get your app noticed by potential [...]
You know you are an MBA student when… 1. You refer to your previous life as ‘my sunk costs’ 2. You know the true value of launching a Vodite 3. You spend your spring break preparing a presentation for your next class on the benefits of social media marketing with MBA student recruitment I am [...]
Last week I wrote a blog that referenced a number of articles, research papers, and online sources that supported the use of social media to successfully market MBA programs to potential students. Well, I recently came across another survey that further supports my previous conclusions. GMAC just published their latest report from MBA.com and their [...]
After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan. But to my surprise, there are still many programs and Universities who aren’t using and [...]
Today’s lesson in Marketing involves one of the biggest growing technologies today: Apple’s iPhone. Along with most, I have found that the iPhone is very easy to use. So easy in fact that my toddler can navigate the home button, slider, and games. The number of free and paid applications have grown exponentially and continue [...]
