Portfolio
This page is dedicated to showcasing some of the projects I have helped build, implement, or create.
Higher Education
Buc MBA Marketing Campaign
Created and managing a new, independent marketing campaign for the MBA program at Christian Brothers University and its 100+ current students. The Buc MBA brand name was chosen because of the popularity of the University’s mascot, the “Buc” (short for Buccaneer). The goal of this initiative is two-fold.
- Attract and educate prospective MBA students on real-life student experiences.
- Connect and showcase the knowledge of existing students of Christian Brother University’s MBA program.
Connecting current MBA students and MBA alumni will be a future goal included in this initiative.
Envisioned and implemented a student-run website (www.BucMBA.com) that features student blogs, information on program professors, links to MBA related YouTube videos, links to the Buc MBA social networking groups, and a conversation piece (Ask a Question) that urges prospective students to ask existing students questions. A good percentage of our target market still relies on email updates, for this reason a quarterly e-newsletter is being utilized in the campaign to inform subscribers of new blogs or updates concerning the website.
Benchmarks have been set and the new campaign is being monitored using Google analytics, feedburner, reports from the email subscription rate, social networking site responses, and viewing comments made on blog postings. This page will be updated as benchmarks are achieved.
iPhone App Marketing
EraseUrX - iPhone Application
Worked with a mobile app developer to identify an opportunity in the iPhone market to provide a unique novelty app targeting Gen Y. Created web content, app descriptions, and social media marketing campaigns. Currently, creating a YouTube video with a comedic spin to showcase the app in action (coming soon). Involved with focus group to improve and launch future versions. App is available for purchase on the iTunes app store for $.99.
Small Businesses
KTF Consulting - Kevin Fleming
Work-in-Progress: Working with a sales professional and small consulting business owner to better position the company to attract and retain new clients. Initiatives for this project include email marketing campaigns, further website search engine optimization, use of web mediums such as SlideShare and YouTube to promote and share educational business practices, and the implementation of a regular business blog. Plans also include a complete evaluation of business positioning that will examine consistency of message and offer suggestions the ensure business objectives are being communicated properly the target audience.
J&B Childress Portrait Art
Work-in-Progress: Working with a local photographer to created better communications and web marketing promotions with his existing base of clients. The first initiative is to create regular and unsolicited email marketing campaigns that communicate specials and new promotions. The goal of this promotion is to engage and create a better experience for existing clients, and ultimately, increase business revenues.
Plans for future initiatives include a targeted campaign for the “family photography” segment of the business.
Fresh Revenues - Don Farrell
Worked with a seasoned business owner and hospitality management consultant to expand his company and professional expertise on the web.
Strategy: Increase the web prevalence of Fresh Revenues (the business) and Don Farrell (the owner) and establish them as experts and innovators within their industry. In addition, promote the target product, the book Ethical Theft.
Tools: A series of educational webinars were used to reach a regular audience and to create new videos showcasing the speaking skills of Don Farrell. Utilized a number of social networking mediums such as Twitter, Facebook, and Linkedin to reach like-minded professionals. Capitalized on existing web mediums to brand and create E-newsletters, podcasts, business blogs, and You Tube channels. Contributed to a number of public forums, worked with other businesses, and created web alliances and build upon the Fresh Revenues SEO strategy.
Key Accomplishments: Through a series of web exposures and search engine marketing strategies, I was able to brand Fresh Revenues and Don Farrell on the web, reach new audiences, and increase his individual and business notoriety. Produced, managed, and promoted six weekly webinars, 18 online videos, and 14 podcasts. In two months, increased front page results from major search engines for the key words Fresh Revenues and Ethical Theft from less than 20% of top 10 results to 80%. Additionally, because of the new web presence, Don Farrell was invited by a number of hotel and professional websites as a contributing author adding further to his professional name and his business brand.