Marketing WilesUsing Wiles to Market Your Brand

Display ads can be effective tools for any search engine marketing campaign to drive awareness or sales, but when used improperly, it can backfire with an audience.

Are Memphis Marketers up to the Adwords Challenge?
In my last post I discussed an idea I used to showcase my own personal brand using Google Adwords.  This got the wheels in my brain turning on a great guerrilla marketing initiative that businesses could apply to their own branding campaigns to take advantage of search engine [...]

Marketing is supposed to be fun.  PERIOD. Marketers by nature are all a little zany, but I can’t help but notice how some of us tend to get so caught up with work that we forget to add a little pizazz to our day-to-day projects.  That is why I have decided to add a dash [...]

I often times hear friends and peers talk about how they wish they could afford a really nice website for their business or be able to cheaply and effectively market to their target audience.  I tell them, “why wish, when you can put forth a little extra elbow grease and have it?”
The internet is a [...]

I recently had the opportunity to create and brand a podcast for one of my clients.  It was an interesting experience, and not as easy as one might think.  Creating a successful podcast goes way beyond recording your voice and your thoughts on a subject.  There are a number of things that you can do [...]

Looking to have your own website, but aren’t an expert in the web? There is a solution out there that is both easy and FREE. Google has created their own web site platform (Google Site) where anyone can easily create, brand, and share their own website with the world.
Among its many attributes, Google site [...]