Marketing WilesUsing Wiles to Market Your Brand

There is a whole world wide web for the taking and promoting of your business. Why would you limit your business to just Facebook?

Often I read about huge announcements on Mashable that shake digital marketers to the core, but mean nothing to average people. But you know something in web and technology is big when it is announced at 11:51am ET, is instantly all over the twitoverse and blogosphere, and then is a lead story in the evening [...]

Display ads can be effective tools for any search engine marketing campaign to drive awareness or sales, but when used improperly, it can backfire with an audience.

Are Memphis Marketers up to the Adwords Challenge? In my last post I discussed an idea I used to showcase my own personal brand using Google Adwords.  This got the wheels in my brain turning on a great guerrilla marketing initiative that businesses could apply to their own branding campaigns to take advantage of search [...]

Marketing is supposed to be fun.  PERIOD. Marketers by nature are all a little zany, but I can’t help but notice how some of us tend to get so caught up with work that we forget to add a little pizazz to our day-to-day projects.  That is why I have decided to add a dash [...]

I often times hear friends and peers talk about how they wish they could afford a really nice website for their business or be able to cheaply and effectively market to their target audience.  I tell them, “why wish, when you can put forth a little extra elbow grease and have it?” The internet is [...]