Marketing WilesUsing Wiles to Market Your Brand

The four P’s of the Marketing Mix are used to appeal to your target market and ultimately get them to purchase your product or service. But how can the four P’s be used to market an iPhone App?

You have put in the time and effort to code, perfect, and submit your iPhone App, now comes the time to showcase and promote it.  Most app developers are exhausted once the actual app is finished so the thought of pulling together a presentation to showcase the app is a real buzz kill.  A fried [...]

How could an independent iPhone developer easily and effectively get their App noticed?  They could start by taking notes from masters of directing James Cameron or Steven Spielberg and become their own app movie director.  With around 140,000 apps currently in the app store, it is extremely difficult to get your app noticed by potential [...]

Today’s lesson in Marketing involves one of the biggest growing technologies today:  Apple’s iPhone.  Along with most, I have found that the iPhone is very easy to use.  So easy in fact that my toddler can navigate the home button, slider, and games.  The number of free and paid applications have grown exponentially and continue [...]