Marketing WilesUsing Wiles to Market Your Brand

You may not be wearing skinny jeans and sporting thick rimmed glasses, but use these words and you may be a digital hipster.

No, QR codes aren’t lame, but some usage techniques I have seen are. Here are a few real life examples that to help ensure your QR campaign isn’t amateur hour.

History lesson of the smartphone, mobile sites vs apps, a few new buzzwords, and RIM rep states that apps are BullS%&!?

LinkedIn is predominantly used by job seekers and recruiters, but many of us forget the third major use of this social networking site: Lead Generation.

Often I read about huge announcements on Mashable that shake digital marketers to the core, but mean nothing to average people. But you know something in web and technology is big when it is announced at 11:51am ET, is instantly all over the twitoverse and blogosphere, and then is a lead story in the evening [...]

Display ads can be effective tools for any search engine marketing campaign to drive awareness or sales, but when used improperly, it can backfire with an audience.