Marketing WilesUsing Wiles to Market Your Brand

Are you a master of traditional marketing mediums such as print or TV? Or are you a new-age ninja, with major nunchuck skills in the web?

The four P’s of the Marketing Mix are used to appeal to your target market and ultimately get them to purchase your product or service. But how can the four P’s be used to market an iPhone App?

Many social media or web gurus are in the camp that believe social media should be used only for conversation purposes, but I believe it can be used for so much more.  Social media not only allows you to communicate more easily with your target audience, it can also help add value to your client [...]

By now, many social media and marketing professionals are very familiar with the major announcements of the F8 Facebook conference in San Francisco last week.  One of the major announcements included  the addition of a “like” button that businesses or developers can simply drop into their website to make sharing relevant content through Facebook as [...]

You have put in the time and effort to code, perfect, and submit your iPhone App, now comes the time to showcase and promote it.  Most app developers are exhausted once the actual app is finished so the thought of pulling together a presentation to showcase the app is a real buzz kill.  A fried [...]

How could an independent iPhone developer easily and effectively get their App noticed?  They could start by taking notes from masters of directing James Cameron or Steven Spielberg and become their own app movie director.  With around 140,000 apps currently in the app store, it is extremely difficult to get your app noticed by potential [...]