Marketing WilesUsing Wiles to Market Your Brand

A monthly newsletter highlighting marketing mavens who think out of the box and are social media rock stars!

Are Memphis Marketers up to the Adwords Challenge?
In my last post I discussed an idea I used to showcase my own personal brand using Google Adwords.  This got the wheels in my brain turning on a great guerrilla marketing initiative that businesses could apply to their own branding campaigns to take advantage of search engine [...]

After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan.  But to my surprise, there are still many programs and Universities who aren’t using and [...]

When the Search Engine Optimization (SEO) phrase became mainstream, I remember thinking, “Man, this must be complicated!”  Then it was complicated even more being paired with the word “organic.”  I thought only food was organic?!
Organic SEO simply means what you can do manually to improve the search engine optimization of your websites.  Non-Organic SEO includes [...]