Erin M. Wiles

After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan.  But to my surprise, there are still many programs and Universities who aren’t using and [...]

When the Search Engine Optimization (SEO) phrase became mainstream, I remember thinking, “Man, this must be complicated!”  Then it was complicated even more being paired with the word “organic.”  I thought only food was organic?!
Organic SEO simply means what you can do manually to improve the search engine optimization of your websites.  Non-Organic SEO includes [...]