Marketing WilesUsing Wiles to Market Your Brand

LinkedIn is predominantly used by job seekers and recruiters, but many of us forget the third major use of this social networking site: Lead Generation.

When the Search Engine Optimization (SEO) phrase became mainstream, I remember thinking, “Man, this must be complicated!”  Then it was complicated even more being paired with the word “organic.”  I thought only food was organic?! Organic SEO simply means what you can do manually to improve the search engine optimization of your websites.  Non-Organic SEO [...]

I often times hear friends and peers talk about how they wish they could afford a really nice website for their business or be able to cheaply and effectively market to their target audience.  I tell them, “why wish, when you can put forth a little extra elbow grease and have it?” The internet is [...]

This week I have tackled getting www.erinwiles.com registered with Google and optimized for the web. Before this site began, I had no idea that you had to actually register your site with Google. I was under the impression that if you had a site, Google automatically knew it. To my chagrin, I wasted a fair [...]