Marketing WilesUsing Wiles to Market Your Brand

A monthly newsletter highlighting marketing mavens who think out of the box and are social media rock stars!

Many social media or web gurus are in the camp that believe social media should be used only for conversation purposes, but I believe it can be used for so much more.  Social media not only allows you to communicate more easily with your target audience, it can also help add value to your client [...]

You know you are an MBA student when…
1. You refer to your previous life as ‘my sunk costs’
2. You know the true value of launching a Vodite
3. You spend your spring break preparing a presentation for your next class on the benefits of social media marketing with MBA student recruitment

I am [...]

Last week I wrote a blog that referenced a number of articles, research papers, and online sources that supported the use of social media to successfully market MBA programs to potential students.  Well, I recently came across another survey that further supports my previous conclusions.
GMAC just published their latest report from MBA.com and their 2010 [...]

After spending countless hours researching social media strategies and how one can integrate them into marketing initiatives for academia, I have come to the conclusion that social media is the future and key to any successful higher education marketing plan.  But to my surprise, there are still many programs and Universities who aren’t using and [...]

Today’s lesson in Marketing involves one of the biggest growing technologies today:  Apple’s iPhone.  Along with most, I have found that the iPhone is very easy to use.  So easy in fact that my toddler can navigate the home button, slider, and games.  The number of free and paid applications have grown exponentially and continue [...]